PPA SCOTTISH MAGAZINE AWARDS 2020
CATEGORIES

ELIGIBILITY PERIOD FOR ALL ENTRIES: OCT 1 2019 - SEPT 30 2020


Entry fees are £130+VAT for non-PPA members / £65+VAT for PPA members.
To access the PPA Member price, please enter discount code PPAMEMB


**SPECIAL OFFER FOR ALL: 5 ENTRIES FOR THE PRICE OF 3**
*Please note, this offer will be automatically applied at checkout stage 4*


DEADLINE FOR ENTRIES: OCTOBER 12 2020

Publicly Voted Award

 

Does your magazine cover shout ‘pick me up and read me’? This category rewards the very best cover of a Scottish magazine in the last year.

The shortlist for this category is determined by a panel of industry experts, and the overall winner of this category will be voted for by the public, through an online poll. Shortlisted magazines will be encouraged to campaign for their cover with their readership.

In drawing up the shortlist, judges will look for demonstration of:

  • Correlation with the magazine’s brand values
  • Strong cover lines which sell the content
  • Effective and original use of imagery, colour, type and/or logos as applicable
  • A very high standard of imaginative design, photography, and/or illustration
  • A front cover that presents something totally unexpected to its audience
  • How the cover appeals to both new and core readers
  • A strong sense of personality
  • A unique connection with the target audience
  • How the cover appeals to both new and core readers
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Special Award for 2020

 

The coronavirus crisis has resulted in a major shock to all sections of the global economy. This category will reward the best reactive initiative by a Scottish magazine media brand. Judges will be looking for initiatives that best contribute to the continued sustainability of the magazine brand, whilst delivering for the changed priorities of their audience. The winner will be a magazine brand that has moved quickly and effectively to continue reaching their audience, and maintain sustainable revenue.

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Events Award

 

This award will recognise an outstanding in-person or online event from a Scottish media brand.

The event can be an exhibition, awards ceremony, festival, or any other type of event at which the publisher brings together its target audience. The event can either stem from an existing parent brand or be a wholly standalone experience.

Our judges will primarily be looking for evidence of real innovation and creativity here, along with an event that has proven commercial success, which really engages with the target audience, and which looks to have real legs for some time to come.

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Individual / Team Awards

 

Judges will be looking for a young magazine writer (aged 25 and under on 31 December 2020) in print and/or online, who has made significant impact over the year. The winning entry will show evidence of the writer’s promise, originality, and flair, together with his or her ability to truly captivate target readers. Judges will also consider the entrants' broader contribution to the print or online magazine - this will be judged through a 300-word testimonial from an editor, course leader or other senior figure they have worked with.

All shortlisted entrants will be invited to attend the PPA Scottish Magazine Awards celebration (date TBC). The winner will also receive a year-long mentorship from a top Scottish magazine professional (suited to their interests).

All entries for this award are FREE

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This category recognises the team that has achieved outstanding sales performance on a magazine, project or brand extension over the past 12 months. Judges will be interested in seeing new ideas and innovation, eg launching new platforms, events, etc.

Judges will require evidence of:

  • Proactive generation of revenue, volume, yield and market share (as appropriate)
  • Innovative, cross-platform solutions addressing customers’ needs • Expert knowledge of market, medium and brand
  • Evidence of client satisfaction through testimonials
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This award recognises real excellence in style and content from specialist magazine writers in print and/or online. Whatever the channel, our judges will be looking for writing of the highest quality in a style appropriate to the relevant audiences. The winning entry will show evidence of the writer’s brilliance, originality, and flair, together with his or her ability to truly captivate target readers.

This category is open to writers for magazines that fall in the following categories: Specialist Magazine of the Year, Customer Magazine of the Year. The three articles entered by each individual do not need to all be from the same title.

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This award recognises real excellence in style and content from consumer magazine writers in print and/or online. Whatever the channel, our judges will be looking for writing of the highest quality in a style appropriate to the relevant audience. The winning entry will show evidence of the writer’s brilliance, originality, and flair, together with his or her ability to truly captivate target readers.

This category is open to writers for magazines which fall in the following categories: Consumer Magazine of the Year, Special Interest Magazine of the Year, Supplement of the Year. The three articles entered by each individual do not need to all be from the same title.

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Open to commentators and opinion-formers who reach their audiences through a regular by-lined column or feature. Our judges will be looking for content of the highest quality and insight that informs, educates, and leads opinion within their target communities. Entrants should have the ability to provoke debate: appealing to, or challenging, the magazine’s audience.

Judges will look for someone whose presence within the publication has made a positive contribution to its success. The winning entry will show clear evidence of the writer’s brilliance with words, along with his or her authority, insight, and accuracy, all delivered with real wit, style, and sheer force of personality.

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This award recognises the Art Director or Designer who can demonstrate truly brilliant and outstanding design in the last 12 months. Our judges will be looking for evidence of how the designer’s sheer excellence throughout the year has played a key part in the success of the brand(s) they work on, whether focused on single or multiple platforms. Our judges will also be looking for excellence in the use of photography, typography and illustration, and all other classic design elements.

Designers can be considered for one or multiple brands. An individual may enter this category only once.

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Our judges will focus on the personal contribution of the Editor to the consistent all-round brilliance which puts his or her brand above its competitors, taking into account the overall quality of journalism, significant successful editorial developments and initiatives, the relevance of the content to the audience, and the Editor's own knowledge of, involvement in, and influence on, his or her relevant market.

Our judges will be searching for genuine individual genius, along with assessing the overall performance of the brand during the last 12 months, including audience figures, and achievement within the competitive set.

This category is open to editors of magazines that fall in the following categories: Specialist Magazine of the Year, Member Magazine of the Year, Community Magazine of the Year. Please enter nominees for one brand/title only. Any individual may enter this category once only.

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Digital Awards

 

This award recognises outstanding creativity and measured success on social media platforms. Our judges will be looking for brilliant social media activity across one or more platforms that has created lasting impact and delivered real measurable results. All major social media platforms are eligible - Facebook, Twitter, Instagram, Pinterest, etc.

Our judges will be looking for tangible evidence of a social campaign that really moved the needle in terms of impact for the brand involved.

Entries should demonstrate:

  • Creative use of social channels to amplify digital content and build the brand’s profile
  • Evidence of direct audience engagement
  • Commercial impact
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Have you delivered an exceptional podcast in the last 12 months that has had excellent engagement, or has changed the conversation? This new award is for the podcast which demonstrates the most success in relation to innovation, creativity, and audience engagement within the publishing industry in the last year.

Our judges will primarily be looking for evidence of real relevance, creativity, and engagement with the target audience.

The winning publisher podcast will deliver consistent quality content that exceeds the listeners’ expectations. 

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This award recognises excellence in email communication. The communication can be a standalone newsletter or a spin-off from an existing magazine brand. Judges will be looking for communications that show the innovative implementation of creative ideas and are precision targeted at their audience(s), segmenting them where appropriate. They will reward entries that show evidence of success, including but not limited to clickthrough rates, open rates, monetisation, and subscription increases.

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Magazine Awards

 

Judges will look for editorial and commercial success from a magazine or newspaper supplement, produced in Scotland, which makes a significant contribution to the overall appeal of the parent title and has met its objectives for the past 12 months. The winning magazine will add significant value to the parent title and demonstrate all-round excellence in its editorial, design, and overall publishing values.

Judges will be looking for evidence of:

  • How the supplement broadens and deepens the relationship with the reader
  • How the supplement has supported circulation and audience growth
  • Excellence in well-targeted editorial content, design and use of photography
  • Commercial innovation to improve the bottom line
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This category celebrates the best new – or re-launched – print or digital magazines from Scottish publishers or for a Scottish market.

Judges will look for entries that demonstrate:

  • Excellent editorial, design and production to create a title with ‘magazine magic’ innovation – improving on existing products; solving a problem; or reaching new customers
  • Evidence of market research and strategy behind the launch
  • Evidence of planning for commercial sustainability For new magazines, the first edition must be dated between 1 October 2019 and 30 September 2020.

To qualify for this award, re-launched magazines should have been dormant for at least 12 months, before being relaunched between 1 October 2019 and 30 September 2020.

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This award recognises the success of a special standalone edition of a magazine, which extends the brand. This can be in digital or print. Judges will be looking for evidence of:

  • Excellence in creatively or commercially using your brand to reach new audiences
  • Originality or innovation within the special edition
  • How the special edition promotes the core magazine • Commercial success of the special edition
  • The additional value of the special edition to the readership and/or the advertisers
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A community magazine is a digital or print magazine that specifically serves one geographic area. The winning magazine will add significant value to their community and will demonstrate all-round excellence in its editorial, design, and overall publishing values.

Entries should demonstrate:

  • How the publication meets the area’s information needs, and strengthens the community
  • Relevant editorial, design and production to the target audience
  • Evidence of innovation to improve the publication for the readership
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This category recognises the digital or print publication that has best served the members or customers of an organisation, society or institution, as a medium for news, views and information in the last year. Judges will look for:

  • How the publication matches the readers’ information needs and reflects the organisation’s aims and values
  • How the publication adds value to the readers’ relationship with the organisation
  • Well-targeted editorial, design and production for the target audience
  • Evidence of innovation to improve the publication for the readership
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The winning Special Interest Magazine will demonstrate outstanding editorial and design, a sure understanding of the needs of its audience, as well as sound commercial results. Ideally the magazine will have a new achievement or innovation to celebrate in the past 12 months.

For the purpose of this award, a Special Interest Magazine is one which addresses a specific consumer interest (including food, health, sport, hobbies, homes, interiors, travel) or publishes within a specific sector, such as children’s magazines or partworks.

Please note that a magazine may be entered in EITHER Consumer Magazine of the Year OR Special Interest Magazine of the Year, but not both.

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This award is for the title that stands out as a beacon of excellence, covering a specific professional interest or a specific business sector. The winning magazine will demonstrate outstanding editorial and design and a total understanding of the needs of its audience. It should be able to demonstrate that it is meeting its commercial objectives.

Although the judges will note how effectively a brand has been developed across all platforms, the focus for this entry is on the magazine’s excellence in its core area, be that in print or on a digital platform. Ideally the magazine will have a new achievement or innovation to celebrate in the past 12 months.

Please note that this category is open to both consumer-facing and Business Media titles.

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This award is for the title that stands out as a beacon of excellence in consumer magazines. Our judges will be looking for a magazine with outstanding editorial and design, a total understanding of the needs of the target audience, and that is meeting its commercial objectives.

Although the judges will note how effectively a brand has been developed across all platforms, the focus for this entry is on the magazine’s excellence in its core area, be that in print or on a digital platform. Ideally the magazine will have a new achievement or innovation to celebrate in the past 12 months.

Please note that a magazine may be entered in EITHER Consumer Magazine of the Year OR Special Interest Magazine of the Year, but not both.

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PPA Scottish Magazine Awards Brand of the Year 2020

 

This award is for the magazine media brand that demonstrates excellence in serving the needs of its target audience across multiple channels (print, online, face-to-face, events, broadcast, mobile, other digital offerings). Our judges are looking for a brand that has shown outstanding innovation in responding to the changing dynamics of its market.

Entries should clearly demonstrate how a multi-channel approach or innovative extension of the brand has created deeper engagement with the target audience. Where different communities are being targeted, evidence will show how the brand adapts to and serves the requirements of each community.

While creativity and innovation are paramount, the judges will also be looking for evidence of a strong commercial performance from the brand during the last 12 months.

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